Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century.
The biggest competitor to Coca Cola is Pepsi, a similar soft drink from Pepsico. Alliances from one beverage to another differ depending on tastes, marketing and (in the case of companies) financial compensation for support. Coca Cola products are used at three fast food outlets, McDonald's, Burger King and Wendy's whereas Pepsi products are used at another three major outlets, KFC, Taco Bell and Pizza Hut. Many famous people have also declared alliances for one or the other often shaping sales of both. The ongoing battle between the two is called the Cola War.
The company actually produces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the single largest Coca-Cola bottler in North America, Australia, Asia and Europe. The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, which has become a major diet cola. However, others exist, including Diet Coke Caffeine-Free, Cherry Coke, Coca-Cola Zero, Vanilla Coke and special editions with lemon and with lime and even with coffee.
The first Coca-Cola recipe was invented in Columbus, Georgia, by John Stith Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885.He may have been inspired by the formidable success of European Angelo Mariani's cocawine, Vin Mariani.
In 1886, when Atlanta and Fulton County passed Prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola.
The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health.Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.For the first eight months only nine drinks were sold each day.
The biggest competitor to Coca Cola is Pepsi, a similar soft drink from Pepsico. Alliances from one beverage to another differ depending on tastes, marketing and (in the case of companies) financial compensation for support. Coca Cola products are used at three fast food outlets, McDonald's, Burger King and Wendy's whereas Pepsi products are used at another three major outlets, KFC, Taco Bell and Pizza Hut. Many famous people have also declared alliances for one or the other often shaping sales of both. The ongoing battle between the two is called the Cola War.
The company actually produces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the single largest Coca-Cola bottler in North America, Australia, Asia and Europe. The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, which has become a major diet cola. However, others exist, including Diet Coke Caffeine-Free, Cherry Coke, Coca-Cola Zero, Vanilla Coke and special editions with lemon and with lime and even with coffee.
The first Coca-Cola recipe was invented in Columbus, Georgia, by John Stith Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885.He may have been inspired by the formidable success of European Angelo Mariani's cocawine, Vin Mariani.
In 1886, when Atlanta and Fulton County passed Prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola.
The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health.Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.For the first eight months only nine drinks were sold each day.
